An image is printed directly to a specially coated paper in process colour, using technology similar to an office laser printer. This is then cover-coated, becoming a water slide transfer which is applied to the ware. There are no screen costs, just an origination charge when the design is finalised. As with full colour printing, there are limitations on the strengths of reds and pinks but, with pastels and citrus shades, the results are excellent.
Because the inks are a natural product, perfect colour matching cannot be achieved on repeat orders and it is not possible to match the primary colour chart, but the technique is excellent for photographic slower, hand decorated transfer process.
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